NEW YORK — Launching a fragrance with a load of fanfare is standard procedure, but how many products bow onto the market accompanied by a song penned solely for their creation? Antidote, Viktor & Rolf’s first men’s fragrance, may be the only one, say designers Viktor Horsting and Rolf Snoeren.
The ode to Antidote was written by superstar Rufus Wainwright. L’Oréal, the fragrance licensee for Viktor & Rolf, played the song at Carnegie Hall, no less, during a lavish after party upstairs Thursday evening after Wainwright put on a two-and-a-half-hour showthat reprised the famed 1961 concert by Judy Garland. The Antidote song will be included in future promotional campaigns for the fragrance. Horsting and Snoeren had designed the costumes for Wainwright’s concert.
Wainwright — who also invited his mother, folkie Kate McGarrigle, and his singer sister, Martha Wainwright, on stage during the Thursday-evening performance — was clear about how the partnership with the design duo came about: “We enjoy each other’s work —and we’re all brilliant!” Wainwright said with a laugh.
Ladan Lari, international managing director of Viktor & Rolf Fragrances, observed,“It’s the first fragrance that has its own soundtrack.”
Both Wainwrights and McGarrigle attended the after party, which doubled as a launch event, thrown by the quirky designers after the concert; the even even drew professional rivals: “The show was absolutely amazing!” said Marc Jacobs, one of the first to arrive at the after party.
Horsting and Snoeren noted that they met Wainwright — a longtime Viktor & Rolf fan — at a shoot last year and have stayed in touch. “We’ve even got him previewing our upcoming collections,” said Snoeren, noting that a white ruffled shirt and a star-covered shirt worn by the singer Thursday night were among the pieces from future lines.
And now that the designers have both a men’s fragrance and a successful women’s fragrance, last year’s Flowerbomb, they have even grander plans. “We’d love to do a color cosmetics collection,” said Horsting. Luckily, Serge Jureidini, the incoming president of L’Oréal’s Designer Fragrances division in the U.S, was nearby. When asked if he would eventually launch a color line for the designers, he responded, “We hope so. With Viktor & Rolf, the sky’s the limit.”
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)