Beauty vlogger Michelle Phan’s “Matte About You” video posted on her YouTube channel on March 7 already has 1.2 million views, a norm for her. Then there is MAC Cosmetics, whose most-watched video so far this year is “Viva Glam — Behind the Scenes With Rihanna.” It has received more than 58,000 views since early February.
The numbers don’t lie — when it comes to beauty content on the Google-owned YouTube, vloggers like Phan are running mascara rings around the major brands.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"