A digital installation at the Wal-Mart in Secaucus.
The Sephorification of Wal-Mart is under way.
On Wednesday, at its Secaucus, N.J. store — one of the retailer’s most heavily trafficked and high-volume locations — company officials offered a rare peek behind the Wal-Mart curtain, touting a slew of initiatives designed to attract consumers to its beauty departments in the increasingly competitive brick-and-mortar beauty space. Industry reports suggest Wal-Mart’s acceleration in beauty expands beyond the store — including talk that Wal-Mart is interested in buying Birchbox. Birchbox declined WWD’s request for comment.
"I love to fight and I got into a lot of trouble, so instead, I thought I'd do it professionally," says Bellator MMA fighter Liam McGeary. #wwdfashion (📷: @andyboyle; Interview by @jeanpalmieri; Styled by @thealexbadia)