NEW YORK -- It appears that consumers are saying "I do" to Vera Wang's eponymous new fragrance from Unilever Prestige.
Saks Fifth Avenue said Thursday that Wang's scent, launched last week, racked up the most successful launch week in the retailer's history. Reportedly, the scent did $325,000 in the chain's 62 doors, with the retailer's Manhattan flagship accounting for $100,000 of that figure. The previous chain-wide record was said to be $200,000 for first-week sales. "We had high expectations for the fragrance, but so far, this scent has exceeded all of them," said Deborah Walters, senior vice president and general merchandise manager of Saks Fifth Avenue. "It is a unique and beautiful product, and when you combine that with Vera's engaging manner with our sales associates and customers, plus a great juice, great packaging, great support -- this is magic for us."
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.