By  on January 30, 2009

NEW YORK — Wet ‘n’ Wild had more to celebrate than just 30 years in business earlier this month.

The sluggish economy has consumers trading down to brands such as Wet ‘n’ Wild. It was, in fact, a troubled economic picture that encouraged the brand’s founder, Stanley Acker, to create the line in 1979. That analogy wasn’t lost on the current owner of Wet ‘n’ Wild — Markwins North America — as the company celebrated its anniversary last week. Shawn Haynes, senior vice president of marketing, Global Brand Development, discussed how the brand was launched in similar challenging times.

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