By  on June 21, 2013

Design is a series of creative choices. It’s editing and adding, it’s a dialogue, it’s a collaborative effort,” says Marc Jacobs.

It’s a late Thursday afternoon in May, and Jacobs is talking about his creative ideation process with around 90 beauty editors, who sit captivated in little gilt chairs in a room where the black-and-white geometrically patterned marble floors bear a striking resemblance to the designer’s spring collection. They’re gathered here for the unveiling of Jacobs’ color cosmetics collection, a 120-stock- keeping-unit line which Sephora has developed and will sell exclusively in its stores beginning August 9. “Of course, me, I’m in a director role,” Jacobs goes on, “saying, ‘that works or doesn’t work,’ ‘I like that’ or ‘I don’t like that’ or ‘maybe we can tweak this into that.’ It’s about putting things together. It’s an evolutionary process.”

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