As inextricably linked as beauty and fashion are, the former has historically taken a backseat to the latter. Beauty was commerce, not art—a sideshow, rather than the main event. Anyone who’s been backstage at a fashion show recently, though, knows that’s no longer the case. From trend creation to product ideation, a business platform for emerging brands to a breeding ground for burgeoning talent, the runway is now as much about what’s going on above the neck as below it. Even Vogue recently ran a cover story on makeup superstar Pat McGrath. This issue of WWD Beauty Biz is the ultimate guide to the convergence of fashion and beauty, starting with a veritable backstage bonanza from London, New York, Milan and Paris in “Project Runway” on page 32. Beauty-wise, each city has its own particular strength—New York often drives red-carpet trends in Hollywood and beyond, for example, while Paris is the epicenter of creativity and artistry. What each city has in common, though, is the number of hair and makeup companies sponsoring shows, all vying for attention. While once backstage was the primary domain of MAC Cosmetics, now brands big and small ply their wares there. Discover who the major players are in “A Common Thread” on page 28, and whether their attempts to monetize runway efforts into retail sales are succeeding.One area where sales have not been a problem is the realm of designer fragrances—the category rings up almost $2 billion annually in the U.S. alone. Although celebrity scents have dominated in the last few years, the designer category came roaring back for fall. But as Molly Prior reports, ideas for designers’ scents “don’t simply march off the runways. Behind each one is a team of designers in their own right.” Meet the behind-the-scenes teams in “What Goes Inside” on page 40, then turn to “The Candid Kors” for an exclusive conversation with Michael Kors on his methods for making a mint at the fragrance counter.In this issue, you’ll notice another change as well: WWD Beauty Biz has a new look. Created by art director Pamela Olecki, our new design combines clarity, boldness and confidence—not unlike our cover model, Sasha Pivovarova. Pivovarova’s story truly is one dreams are made of: Just two weeks after her photographer husband sent pictures of her to the modeling agency IMG, she opened the Prada show. That was two years ago. Now, she’s on a first-name basis with the fashion cognoscenti, a status that the 12 young models in “The Catwalk’s Meow” on page 22 no doubt hope to reach soon. Meticulously researched by WWD bookings editor Cinnamon St. John, they represent the freshest faces of the spring 2008 season—and we think you’ll find their looks as striking as our own.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)