By  on February 11, 2011

Global beauty has entered a decade of profound change.

A worldwide shift in demographic forces has turned the age-old notion of marketing to the affl uent middle on its head. The once homogeneous world of big-time beauty marketing is being pulled apart not only by a painful contrast between the recession-plagued countries of the West and those in the vibrant East, but also by the widening gap between graying Baby Boomer markets on one hand and the youth-fueled ascendant societies on the other. The old are getting older and the young are getting younger, a dynamic that will reshape the world of beauty as early as 2020.

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