Global beauty has entered a decade of profound change.
A worldwide shift in demographic forces has turned the age-old notion of marketing to the affl uent middle on its head. The once homogeneous world of big-time beauty marketing is being pulled apart not only by a painful contrast between the recession-plagued countries of the West and those in the vibrant East, but also by the widening gap between graying Baby Boomer markets on one hand and the youth-fueled ascendant societies on the other. The old are getting older and the young are getting younger, a dynamic that will reshape the world of beauty as early as 2020.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)