By  on October 17, 2007

With Beck’s wife, Marissa Ribisi, a co-founder of Whitley Kros, it wasn’t much of a leap for the label’s debut runway show look to rely on musical influences.

Makeup artist Lori Taylor, who was representing Smashbox Cosmetics, said the idea was for the models to appear as if they’d been lazing at an outdoor rock festival throughout the day. Peach and apricot hues dominated the color palette, with the same blush used on the cheeks and eyelids. Peachy lip color was dabbed with clear gloss to bring out a touch of moisture. The eyes were closely rimmed with dark liner, and spiky eyelashes were added to imbue the models with a slightly Sixties vibe.

“Everything is very subtle. It is what everybody wants in spring after winter,” said Taylor. “It is one of the prettiest shows.”Hairstylist and Fred Segal Beauty partner Paul DeArmas, working with L’Oréal Professional, created a loose updo and a flowing long do. Right before the show started, he ran his fingers through models’ hair to ensure it was messy enough. Demurely, he said, “It is freshly out-of-bed hair.”

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