The most innovative thinkers in beauty were honored at the 2010 WWD Beauty Biz awards breakfast. Here is a list of awards presented and the winners. For additional coverage, please see today’s issue of WWD Beauty Biz.

• Newcomer of the Year: Michelle Phan.

• Breakthrough Product of the Year, Prestige: Thierry Mugler Womanity (fragrance), L’Oréal Professionnel INOA (hair care), Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector (skin care), Chanel Rouge Coco Hydrating Créme Lip Color (makeup). MASS: Johnson and Johnson Bioelectricity Technology (skin care), Maybelline New York Instant Age Rewind Eraser Treatment Makeup (makeup), Garnier Fructis Style Sleek and Shine Blow Dry Perfector (hair care).

• Most Innovative Marketer of the Year, Prestige: Carol’s Daughter for My Life by Mary J. Blige (company), Pamela Baxter of LVMH Perfumes and Cosmetics (person). MASS: P&G Beauty/Her (company), Claudia Poccia of Mark (person).

• Most Innovative Ad Campaign: Strivectin (prestige), Old Spice (mass).

• Retailer of the Year: Macy’s (department store), Target (mass), Topshop (specialty).

• Best Executed Launch Strategy, Prestige:
Estée Lauder Blue Dahlia collection (makeup), Kiehl’s Cross-Terrain collection (skin), Bumble and bumble partnership with Sephora (hair), Coty Prestige for Bang by Marc Jacobs (fragrance). MASS: Revlon (makeup), L’Oréal Paris Go 360° Clean (skin), Pantene (hair), Jordin Sparks Because of You by Apra (fragrance).

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