By  on September 10, 2009

PARIS — Ninety percent of women polled in the U.S. and Europe haven’t changed their makeup usage during the economic crisis, according to The Beauty Barometer study conducted by L’Oréal.

The French beauty giant questioned 4,000 color cosmetics-using women ages 15 to 65, who are in the U.S., France, Germany, Italy and Spain.

Among its findings, the study shows that, since the recession, 40 percent of women in the U.S. are wearing a more natural makeup style and more neutral color cosmetics shades. Further, in these gloomy economic times, 72 percent of American women believe wearing makeup cheers them up and causes them to feel better about life.

“Nearly half of U.S. women believe wearing makeup gives them an advantage at work and makes them feel more in control,” L’Oréal said in a statement. “The majority — 82 percent — of U.S. women surveyed believe wearing makeup makes them feel more confident in general, and even more — 86 percent — believe that wearing makeup improves their self-image.”

Also in the U.S., 63 percent of women haven’t cut their hair to save money on maintenance.

In terms of color cosmetics, women in the U.S. and Europe rely the most on mascara, foundation and lipstick.

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