By  on May 14, 2009

Today’s consumers are smarter, more involved and more frustrated than ever before, said Madonna Badger, founder of Badger & Partners and Beautylab, during her Power Point presentation.

“After buying just about everything three times over and being surrounded with more stuff they could actually ever need, people have finally become numb to material things,” said Badger, who referred to the modern shopper as a proactive, connection-seeking ‘prosumer’ (part consumer, part producer). “Creating for selling sake has no meaning to these prosumers,” said Badger. “Today’s prosumers will not accept marketers pushing content on them; they are our co-creators, our co-innovators.”

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