By  on May 18, 2017
Amani El Nasif for Wycon.

MILAN — Italian makeup label Wycon launched a new limited-edition capsule collection on Wednesday. Named Wyconic Amani, the collection is part of the brand’s Wyconic program, which is dedicated to special partnerships. In this case, the label collaborated with Amani El Nasif, a Syrian woman raised in Italy and author of the autobiography “Siria Mon Amour.”

“I’ve read her book and watched her on television, telling her story,” said Fabio Formisano, Wycon’s marketing and communication director. Formisano explained how El Nasif’s striking story and simplicity were among the reasons that lead to the collaboration and how her social message and commitment align with the brand’s goal of promoting real, unconventional role models instead of stereotyped beauty.

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