MILAN — Italian makeup label Wycon launched a new limited-edition capsule collection on Wednesday. Named Wyconic Amani, the collection is part of the brand’s Wyconic program, which is dedicated to special partnerships. In this case, the label collaborated with Amani El Nasif, a Syrian woman raised in Italy and author of the autobiography “Siria Mon Amour.”“I’ve read her book and watched her on television, telling her story,” said Fabio Formisano, Wycon’s marketing and communication director. Formisano explained how El Nasif’s striking story and simplicity were among the reasons that lead to the collaboration and how her social message and commitment align with the brand’s goal of promoting real, unconventional role models instead of stereotyped beauty.In the book, El Nasif narrates how at the age of 16 she rose up against her family, who deceived her and took her back to Syria to have her marry a cousin. El Nasif stayed in Syria 399 days, during which she rebelled against a series of impositions, including wearing a veil and the ban on wearing makeup, in addition to the marriage. After 13 months of constraints and both psychological and physical violence, her father’s cousin negotiated with El Nasif’s parents and helped her to return to Italy.“The first thing I did once I returned from Syria was to wear red lipstick,” said El Nasif, who defined the collaboration with Wycon as a sort of “payback.”Regardless of her own experience, El Nasif remembers the country for its beauty and decided to celebrate her roots by naming the makeup products with Arabic words.“Syria inevitably remains in your heart,” said El Nasif. “It’s not only the violent side I lived in those months,” she added, underscoring how her memories focus solely on the good parts she saw, including the natural landscape composed of cotton and poppy fields.Inspired by the concept of Middle Eastern beauty, the capsule collection includes a black kajal pencil named Hayati, which means “my life” in Arabic, and the shiny black mascara Nur Ayuni, or “light of my eyes.” A palette of eight eye shadows, each named after minerals, comes in warm matte and metal tones, while the Stardust blush in three color options has shiny finishes. The Matte Mon Amour range of long-lasting lipsticks in nude, pink and red tones complete the line, which is showcased in a black and gold packaging embellished with geometric motifs.[caption id="attachment_10889888" align="aligncenter" width="1024"] The Siria eye palette by Wycon.[/caption]The capsule collection will hit Wycon stores globally and the brand’s e-commerce site on May 30 and will be available to purchase for three months. Prices range from 4.90 euros for the Hayati kajal to 23.90 euros for the Siria eye palette, or from $5.50 to $26.60 at current exchange.Wycon currently has 172 doors worldwide, including the newest one opening in the Middle East. “We’ve recently opened in Beirut, Lebanon, and the reaction is incredible, we’re performing really well there,” said Formisano, underscoring how the wide use of makeup combined with Wycon’s accessible prices and Made in Italy products are driving the sales in the country.Formisano revealed the brand will open a store in Iran by the end of July, in addition to strengthening its presence in Moscow, as Russia is one of the brand’s best-performing markets along with Italy. “Our goal is to reach 240 doors in 2017,” he said, stressing the importance of European countries such as Spain, France and the U.K. in the expansion strategy.Founded in 2009 by Raffaella Pagano and Gianfranco Satta, Wycon registered revenues for 60 million euros, or $67 million, in 2016, with sales climbing 88 percent compared to the previous year. “We want to replicate such an increase in 2017 too, even if it’s not easy,” said Formisano. In 2015 sales grew 49 percent compared to 2014.Sales via e-commerce also boomed last year, with Formisano acknowledging the ever-growing importance of such a platform, which enables the brand to reach countries where it doesn’t have a retail presence, such as the U.S. The company has now set eyes on that market, although Formisano acknowledged the tough competition there, as there is a concentration of “worldwide leading players of the makeup industry,” in addition to logistic issues. “We’re developing contacts with interesting partners, we hope to expand in the U.S. within the next three years,” he concluded.More From WWD:The Atlantic Rolls Out Web Site RedesignDamion Luaiye Takes Philosophical Approach With Latest NYC NightclubUndies.com Rebrands
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast