WWD.com/beauty-industry-news/beauty-features/yohji-yamamoto-in-deal-to-develop-fragrance-1161092/
government-trade
government-trade

Yohji Yamamoto in Deal to Develop Fragrance

PARIS -- Yohji Yamamoto is the latest Japanese designer to enter the fragrance business.<BR><BR>Yamamoto has signed a deal with Jeans Patou Parfums SA to develop a women's scent, the designer's first. According to Yamamoto executives, the agreement...

PARIS — Yohji Yamamoto is the latest Japanese designer to enter the fragrance business.

Yamamoto has signed a deal with Jeans Patou Parfums SA to develop a women’s scent, the designer’s first. According to Yamamoto executives, the agreement was signed in June and it calls for launching a women’s scent worldwide in early 1996.

Yamamoto will thus follow Issey Miyake, who launched L’Eau d’Issey with the Shiseido subsidiary Beaute Prestige International in 1992, and Comme des Garcons, which will globally introduce its signature scent this fall.

“I want to design a scent for women who don’t like perfume,” Yamamoto joked backstage after the presentation of his men’s wear collection here Friday.

“It’s very difficult to create the sort of scent that one wants. But my idea is to make something handmade. A sort of haute couture perfume,” he said, without elaborating.

Jean de Mouy, president of the fashion and fragrance house, declined to discuss the deal. “I don’t like to talk about things until there are concrete facts,” he said.

The House of Patou, which is 100 percent owned by the family of Jean de Mouy, boasts annual sales of around $75 million. It also controls Lacoste Parfums.