NEW YORK -- Yves Saint Laurent Beaute's new lipstick is paying more than lip service to the practice of combining color cosmetics with treatment properties.
The new item, called Rouge Pur, is the division's first lip product to combine color with lip protection. It will be launched April 15.
While she declined to discuss specific figures, Jane O'Connor, vice president of European Brands for Sanofi Beaute, projected that Rouge Pur will eventually comprise about 50 percent of YSL's lipstick business.
"We definitely think Rouge Pur will do the lion's share of our lipstick business, especially in its first year when we will be promoting it on our fall and winter color stories," O'Connor said.
Industry sources estimated that the company's existing lipstick lines -- Classic, Intense and Sheer -- represent about 32 percent of the company's estimated $12.5 million color and makeup business, or around $4 million in wholesale volume. The company is expecting Rouge Pur to increase its lipstick business to at least 35 to 37 percent of the business, sources said.
The company will spend slightly less than $1 million to back the brand, sources said.
A print campaign will break in April magazines. The ad will continue to run throughout 1994 and beyond.
In addition to print advertising, YSL is planning to distribute 1,000 samples in each of its 125 beauty doors, for a total of 125,000, throughout 1994.
Rouge Pur will be available in 16 shades in four color families -- red, pink, brown and orange -- at $24.50 per tube.
Rouge Pur is said to moisturize and treat the lips, while giving them vibrant color. The lipsticks also contain an SPF 8 for added protection.
According to the company, lipsticks with treatment properties are usually less vibrant in color because the moisturizing ingredients are often coated onto the pigment. Sanofi executives claim, however, that in Rouge Pur the key ingredients are infused into the pigment, so the clarity of color is not diminished.
"Traditionally, our consumers like vibrant color," O'Connor noted, "so it was important for us to offer a conditioning lipstick that didn't compromise that."
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews