NEW YORK -- Yves Saint Laurent Beaute's new lipstick is paying more than lip service to the practice of combining color cosmetics with treatment properties.
The new item, called Rouge Pur, is the division's first lip product to combine color with lip protection. It will be launched April 15.
While she declined to discuss specific figures, Jane O'Connor, vice president of European Brands for Sanofi Beaute, projected that Rouge Pur will eventually comprise about 50 percent of YSL's lipstick business.
"We definitely think Rouge Pur will do the lion's share of our lipstick business, especially in its first year when we will be promoting it on our fall and winter color stories," O'Connor said.
Industry sources estimated that the company's existing lipstick lines -- Classic, Intense and Sheer -- represent about 32 percent of the company's estimated $12.5 million color and makeup business, or around $4 million in wholesale volume. The company is expecting Rouge Pur to increase its lipstick business to at least 35 to 37 percent of the business, sources said.
The company will spend slightly less than $1 million to back the brand, sources said.
A print campaign will break in April magazines. The ad will continue to run throughout 1994 and beyond.
In addition to print advertising, YSL is planning to distribute 1,000 samples in each of its 125 beauty doors, for a total of 125,000, throughout 1994.
Rouge Pur will be available in 16 shades in four color families -- red, pink, brown and orange -- at $24.50 per tube.
Rouge Pur is said to moisturize and treat the lips, while giving them vibrant color. The lipsticks also contain an SPF 8 for added protection.
According to the company, lipsticks with treatment properties are usually less vibrant in color because the moisturizing ingredients are often coated onto the pigment. Sanofi executives claim, however, that in Rouge Pur the key ingredients are infused into the pigment, so the clarity of color is not diminished.
"Traditionally, our consumers like vibrant color," O'Connor noted, "so it was important for us to offer a conditioning lipstick that didn't compromise that."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast