NEW YORK -- Yves Saint Laurent Beaute's new lipstick is paying more than lip service to the practice of combining color cosmetics with treatment properties.The new item, called Rouge Pur, is the division's first lip product to combine color with lip protection. It will be launched April 15.While she declined to discuss specific figures, Jane O'Connor, vice president of European Brands for Sanofi Beaute, projected that Rouge Pur will eventually comprise about 50 percent of YSL's lipstick business."We definitely think Rouge Pur will do the lion's share of our lipstick business, especially in its first year when we will be promoting it on our fall and winter color stories," O'Connor said.Industry sources estimated that the company's existing lipstick lines -- Classic, Intense and Sheer -- represent about 32 percent of the company's estimated $12.5 million color and makeup business, or around $4 million in wholesale volume. The company is expecting Rouge Pur to increase its lipstick business to at least 35 to 37 percent of the business, sources said.The company will spend slightly less than $1 million to back the brand, sources said.A print campaign will break in April magazines. The ad will continue to run throughout 1994 and beyond.In addition to print advertising, YSL is planning to distribute 1,000 samples in each of its 125 beauty doors, for a total of 125,000, throughout 1994.Rouge Pur will be available in 16 shades in four color families -- red, pink, brown and orange -- at $24.50 per tube.Rouge Pur is said to moisturize and treat the lips, while giving them vibrant color. The lipsticks also contain an SPF 8 for added protection.According to the company, lipsticks with treatment properties are usually less vibrant in color because the moisturizing ingredients are often coated onto the pigment. Sanofi executives claim, however, that in Rouge Pur the key ingredients are infused into the pigment, so the clarity of color is not diminished."Traditionally, our consumers like vibrant color," O'Connor noted, "so it was important for us to offer a conditioning lipstick that didn't compromise that."
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim