NEW YORK -- Yves Saint Laurent Beaute's new lipstick is paying more than lip service to the practice of combining color cosmetics with treatment properties.
The new item, called Rouge Pur, is the division's first lip product to combine color with lip protection. It will be launched April 15.
While she declined to discuss specific figures, Jane O'Connor, vice president of European Brands for Sanofi Beaute, projected that Rouge Pur will eventually comprise about 50 percent of YSL's lipstick business.
"We definitely think Rouge Pur will do the lion's share of our lipstick business, especially in its first year when we will be promoting it on our fall and winter color stories," O'Connor said.
Industry sources estimated that the company's existing lipstick lines -- Classic, Intense and Sheer -- represent about 32 percent of the company's estimated $12.5 million color and makeup business, or around $4 million in wholesale volume. The company is expecting Rouge Pur to increase its lipstick business to at least 35 to 37 percent of the business, sources said.
The company will spend slightly less than $1 million to back the brand, sources said.
A print campaign will break in April magazines. The ad will continue to run throughout 1994 and beyond.
In addition to print advertising, YSL is planning to distribute 1,000 samples in each of its 125 beauty doors, for a total of 125,000, throughout 1994.
Rouge Pur will be available in 16 shades in four color families -- red, pink, brown and orange -- at $24.50 per tube.
Rouge Pur is said to moisturize and treat the lips, while giving them vibrant color. The lipsticks also contain an SPF 8 for added protection.
According to the company, lipsticks with treatment properties are usually less vibrant in color because the moisturizing ingredients are often coated onto the pigment. Sanofi executives claim, however, that in Rouge Pur the key ingredients are infused into the pigment, so the clarity of color is not diminished.
"Traditionally, our consumers like vibrant color," O'Connor noted, "so it was important for us to offer a conditioning lipstick that didn't compromise that."
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)