By  on February 6, 2009

Niche fragrance marketer Bond No. 9, which has launched some 30 scents named after areas in New York City, is infusing a bit of cubism into its mix with a new scent called Astor Place.

The eau de parfum was inspired by The Cube sculpture by Tony Rosenthal located at the plaza in Manhattan where Lafayette Street meets the Bowery. The Cube (1967), which is poised and rotates on one of its corners, is emulated on the front of the Astor Place bottle, whose vibrantly colored triangles form an interpretation of the geometric sculpture.

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