Talk about sweet dreams. Fresh’s 1999 launch of Brown Sugar Body Polish catapulted the Boston-based brand from a bath-and-body line best known for its exquisite soaps into a veritable beauty behemoth.
The idea of using sugar as a primary ingredient was a natural for Fresh founders, husband and wife Lev Glazman and Alina Roytberg.
“My grandmother used sugar every time I had cuts and bruises on my skin,” says Glazman. “After Alina and I were married, she cut her finger in the kitchen and was putting sugar on it and we realized we were both sharing the same tradition.”
“Actually, it happened more like this,” says Roytberg. “When my grandmother was still alive, Lev noticed her bringing out the sugar to apply to a scrape. He said, ‘My God, my grandmother used to do the same!’”
Whichever version is true, the story came to mind as the duo was formulating body scrubs. Glazman had used salt scrubs in the past and found them very dehydrating. Instead, they researched sugar-derived ingredients and infused them with a combination of oils to create the proprietary formula for Brown Sugar Body Polish. “Since brown sugar is a natural antiseptic with no bacteria growth, it could be a natural preservative,” explains Glazman of their reasoning. “It’s also a natural humectant and that made sense when incorporating it into skin care.”
The concept of brown sugar and the memorable story behind it put the company on the map—and attracted the likes of LVMH, which acquired Fresh in 2000. “You can’t just launch a product and say, ‘Here you go, use it,’” says Glazman. “You’ve got to not only have a vision, but also the ability for people to fall in love with something.”
Today, Fresh’s Brown Sugar franchise consists of 14 items that industry sources estimate account for a third of the brand’s sales in the U.S. Countless other companies have launched sugar-based products in the 13 years since the introduction of the original, but Brown Sugar Body Polish continues to be the beacon against which all others are measured. “It’s iconic for us,” says Roytberg, “because it comes from things that we really understand.”
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion