Heather Reier, president & founder of Canada-based beauty line Cake Beauty is hoping to sweeten up the beauty offerings at Kohl’s with a new bath and body collection called Be Delectable. Launching on Nov. 22, the 26-piece range entered Target Canada in March, and will roll out to all 933 Kohl’s doors including 266 with remodeled beauty departments. E-commerce will be added in early 2014.
“Be Delectable is perfectly suited for a place like Kohl’s. Right now there is this amazing beauty expansion happening, it’s all about quality at a great price,” said Reier, adding that the line will be in more than 1,800 stores by late 2014. “I love the direction they are going with beauty.”
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