NEW YORK — On the heels of capturing the CEW Indie Award held here May 9th, Nancy Jarecki, founder of Betty Beauty Inc., is literally out of breath.
"The excitement really hit me when I went to the bathroom after getting the award and 20 women were applauding me," said Jarecki, who created a hair color "for the hair down there." It seems Betty clients admire the company's attractive, blonde founder, though usually behind closed doors. But winning the coveted Indie Award may break Betty out of the closet.
"We as a society may think it's taboo [to talk about the hair down there] but [my customers] are helping break the notion that these things are too racy," she said.
Last year Jarecki brought Betty to about 5,000 spas and salons, in nine different shades, including a hot pink number. But things are getting more colorful. Planned for 2008 is Malibu Betty, which has a bright, aqua blue shade, and Blonde Betty, which has a sandy blonde hue. Both Betty items include Charmcils, or stencils. Malibu kits come with dolphin and palm tree stencils, and Blonde kits come with flower and butterfly stencils. Each kit sells for $19.99 and has enough formula for two applications (usually). There's also a Bridal Betty available in the bright blue Malibu Betty shade (for that "something blue") complete with wedding-themed stencils such as a dove and a heart. A men's line is also in the works, with black and brown-colored formulas for men's hair down there.
For 2009, a face foundation formulated to hide scars is in the works. Called Best Skin Ever, Jarecki had been looking for such a foundation after suffering from burns on her face resulting from an accident. "You can't even tell you have makeup on," she said of the new foundation, which will retail between $30 and $50.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty