By  on October 15, 2013

The Body Shop, which is owned by L’Oréal, has purchased a 51 percent stake in Emporio Body Store in Brazil. The Body Shop also acquired an option to increase its ownership share to 80 percent by 2019.

Founded in 1997 in Porto Alegre, Brazil, by Tobias Chanan, the Emporio Body Store retails a range of beauty products through a franchise network. Chanan will remain chief executive officer of the group with the objective of expanding the business through its franchise channel. It will merchandise a range of Body Shop products complemented by new items developed locally with L’Oréal’s research center in Rio de Janeiro.

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