Burt’s Bee’s brand Güd hopes to dial up a hit with Millennials by signing “Call Me Maybe” singer Carly Rae Jepsen to front its new Red Ruby Groovy products.
Brian Berklich, global marketing manager for Clorox Co.-owned Burt’s Bees, explained Güd tapped Jepsen, the first celebrity spokesperson for any products under the Burt’s Bees umbrella, because it wants to boost awareness, and she’s well known to its target audience of young women interested in natural-based personal care. Güd, which launched in January 2012, is now adding a fragrance-driven, playful touch to Burt’s Bees’ repertoire with the Red Ruby Groovy line. “She’s very infectious. Her sing-song approach and personality ties into Güd,” said Berklich.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)