By  on October 11, 2012

Caudalie, a spa and skin-care line rooted in the French wine country of Bordeaux, is sprouting new branches in New York with the opening next week of a boutique at Lexington Avenue and 74th Street. A second, larger store is also on the way, scheduled to open downtown in Greenwich Village at the end of November.

The strategy of Caudalie’s founders — Mathilde and Bertrand Thomas — is to use the shops as consumer recruitment and awareness builders for their main base, the 8,000-square-foot Caudalie Vinothérapie Spa at the The Plaza, which opened in 2008.

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