Model and actress Diana Barton, who is one of the latest celebrities to parlay her stardom into a burgeoning cosmetics business, has expanded her skin care collection, with face, bath and body care products.
The launch of a four-item facial skin care line, which carries the Diana B. moniker, was marked with an event at Henri Bendel two weeks ago, where the 41-year-old introduced to customers the new items.
Barton, who was signed by Elite Models in her teens and eventually appeared on “21 Jump Street” and as a mainstay on the television show “Air America,” also touted a new gourmand bath and body set ($160) at the specialty store, which includes Chocolate Bath Gel and Body Lotion, Chocolate Sugar Scrub and a propolis-based candle with chocolate and almond olfactive notes, which launches Saturday.
The facial range comes in pink packaging and includes Foaming Facial Sugar Scrub, 9 oz. for $55; Eye Cream, 0.9 oz. for $85; Face Cream; 3 oz. for $90, and Hydrating Toner, 4 oz. for $55.
Barton said she was inspired to do the lines, which took two to three years to develop, while traveling in Africa.
“After a trip to North Africa, where they’re really into body scrubs,” said the Palm Springs, Calif., native, “I wanted to do my own line, but I didn’t like the oil [bases].” So with help from her sister, who is in the candle production business, “I came across a maple syrup formulation.”
The Foaming Facial Sugar Scrub contains maple syrup to heal, hydrate and balance hyper pigmentation. In the Hydrating Toner is green tea extracts and the item boasts antiinflammatory properties. The Face Cream features seaweed, vitamin E and sweet almond oil, as well as rose, geranium and peony extracts.
Of Barton’s existing line, which includes 16 fragrances and body care products that are carried in Bendel’s, Holt Renfrew and independent boutiques such as Studio at Fred Segal, the 60-Second Instant Miracle Tan is the line’s bestseller and a QVC hit, she said with a tinge of swagger.
Industry sources estimate the new items could combine to do $4 million in first-year retail sales, bringing total Diana B. volume to almost $9 million by the end of 2009.
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