Dr. Irwin Smigel, the Manhattan-based celebrity cosmetic dentist, and infomercial powerhouse Guthy-Renker are busy creating an infomercial for the creator of Supersmile teeth whitening products, which is scheduled for a soft launch in February.
Earlier this year, Smigel had planned to self-fund the infomercial and handle the back end but ultimately chose to partner with Guthy-Renker, which had been pursuing the Smigels for four years. The way Greg Renker sees it, the New York-based company, which has sales of roughly $20 million through outlets such as QVC and 1,500 stores nationwide, has the opportunity to triple sales in a year’s time. Lucia Smigel, wife of Dr. Smigel, who also serves as president and chief executive officer for the company, said abandoning their idea of handling the infomercial themselves was a hard one, but ultimately a smart one.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)