WASHINGTON — The Federal Trade Commission announced it has reached a settlement with Beiersdorf Inc., based in Wilton, Conn., the maker of Nivea Silhouette skin cream, prohibiting the company from claiming that regular use of the product will significantly reduce a consumer’s body size or lead to weight or fat loss and requiring it to pay $900,000.
“The real skinny on weight loss is that no cream is going to help you fit into your jeans,” said FTC chairman Jon Leibowitz. “The tried and true formula for weight loss is diet and exercise.”
The FTC administrative complaint charges Beiersdorf with falsely claiming that the cream will help consumer lose weight. It also charged that the Nivea skin cream is marketed in nationwide television ads and through sponsored search results on Google.
In that marketing, the company touted the cream’s “Bio-slim Complex,” which includes anise and white tea in the ingredients.
The commission pointed to a television ad where a woman getting dressed after using the skin cream on her stomach and thighs tries on a pair of old jeans and discovers they now fit. The company also allegedly purchased sponsored search results on Google so that when consumers searched “stomach fat” or “thin waist,” the Nivea Silhouette ads came up.
Under the proposed settlement, Beiersdorf is barred from making any claims that the product applied to skin can reduce weight or body size or cut down fat. It also prohibits the company from claiming that any drug, dietary supplement or cosmetic product can cause weight or fat loss unless the claim is backed by two random, “double-blind” placebo-controlled clinical studies. It also requires that any claims of health benefits for drugs, dietary supplements or cosmetics be backed by scientific evidence.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast