WASHINGTON — The Federal Trade Commission announced it has reached a settlement with Beiersdorf Inc., based in Wilton, Conn., the maker of Nivea Silhouette skin cream, prohibiting the company from claiming that regular use of the product will significantly reduce a consumer’s body size or lead to weight or fat loss and requiring it to pay $900,000. “The real skinny on weight loss is that no cream is going to help you fit into your jeans,” said FTC chairman Jon Leibowitz. “The tried and true formula for weight loss is diet and exercise.” The FTC administrative complaint charges Beiersdorf with falsely claiming that the cream will help consumer lose weight. It also charged that the Nivea skin cream is marketed in nationwide television ads and through sponsored search results on Google.In that marketing, the company touted the cream’s “Bio-slim Complex,” which includes anise and white tea in the ingredients. The commission pointed to a television ad where a woman getting dressed after using the skin cream on her stomach and thighs tries on a pair of old jeans and discovers they now fit. The company also allegedly purchased sponsored search results on Google so that when consumers searched “stomach fat” or “thin waist,” the Nivea Silhouette ads came up. Under the proposed settlement, Beiersdorf is barred from making any claims that the product applied to skin can reduce weight or body size or cut down fat. It also prohibits the company from claiming that any drug, dietary supplement or cosmetic product can cause weight or fat loss unless the claim is backed by two random, “double-blind” placebo-controlled clinical studies. It also requires that any claims of health benefits for drugs, dietary supplements or cosmetics be backed by scientific evidence.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim