WASHINGTON — The Federal Trade Commission announced it has reached a settlement with Beiersdorf Inc., based in Wilton, Conn., the maker of Nivea Silhouette skin cream, prohibiting the company from claiming that regular use of the product will significantly reduce a consumer’s body size or lead to weight or fat loss and requiring it to pay $900,000.
“The real skinny on weight loss is that no cream is going to help you fit into your jeans,” said FTC chairman Jon Leibowitz. “The tried and true formula for weight loss is diet and exercise.”
The FTC administrative complaint charges Beiersdorf with falsely claiming that the cream will help consumer lose weight. It also charged that the Nivea skin cream is marketed in nationwide television ads and through sponsored search results on Google.
In that marketing, the company touted the cream’s “Bio-slim Complex,” which includes anise and white tea in the ingredients.
The commission pointed to a television ad where a woman getting dressed after using the skin cream on her stomach and thighs tries on a pair of old jeans and discovers they now fit. The company also allegedly purchased sponsored search results on Google so that when consumers searched “stomach fat” or “thin waist,” the Nivea Silhouette ads came up.
Under the proposed settlement, Beiersdorf is barred from making any claims that the product applied to skin can reduce weight or body size or cut down fat. It also prohibits the company from claiming that any drug, dietary supplement or cosmetic product can cause weight or fat loss unless the claim is backed by two random, “double-blind” placebo-controlled clinical studies. It also requires that any claims of health benefits for drugs, dietary supplements or cosmetics be backed by scientific evidence.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion