Freeman Beauty Labs, battered by previous owners, is on the rebound.
The nearly 45-year-old hair and skin care company was left a shell of its former self with below $20 million in sales when Freeman family members salvaged it out of bankruptcy court in 2003. It had arguably lost luster under the control of Dial Corp. and private equity firm The Hathi Group. But Freeman Beauty Labs has been reinvigorated lately with executive hires, rising distribution and fresh brands, including four bought last year from Woodridge Labs, bringing recognition and revenues that recall the Nineties, when the company was in the Freemans’ hands and soared to more than $70 million in sales.
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