GlamGlow is muddying the world, albeit, glamorously.
The brand entered Neiman Marcus, Harrods and nordstrom.com last year on the strength of a single product — its Tingling & Exfoliating Mud Mask containing green tea leaf pieces, volcanic rock and French sea clay — and has spread to retailers in 27 countries. But it saved its biggest U.S. retail launches for this year: GlamGlow broke into 153 Dillard’s doors last month and, on Aug. 16, will roll out to 110 Sephora doors, with an additional 29 expected in October.
GlamGlow founders Glenn Dellimore, former director of business development for Pure Med Spa and BriteSmile, and his wife Shannon, who left her paralegal job in April of last year to focus on GlamGlow full time, believe the brand has caught on because it kicked up mud, an ingredient consumers already knew and liked, to another level with performance skin care benefits and relied on a sole $69, 1.7-oz. stockkeeping unit that was an affordable investment for stores and shoppers alike.
“Mud is pretty funky. It may not smell very good. It comes in a jar. It isn’t sexy. So, why can’t we be the first brand in the 10,000-year history of mud to make mud sexy?” asked Glenn Dellimore. “We’ve taken high-end skin care and all the technology in high-end skin care and taken mud masks that have been around forever and fused them together.”
The success of GlamGlow’s initial product has sparked demand for more. Going forward, the brand plans to release two products a year — one for spring and one for fall — addressing different skin issues with various muds and the brand’s Teaoxi technology that delivers antioxidants, polyphenols and super squalene into the mud with pieces of leaves. In October, GlamGlow is coming out with its second product, the $69 Super-Mud Clearing Treatment, which is designed to reduce pore size, blemishes, white and blackheads and razor burn.
GlamGlow has three divisions: spas, hotels and retail. The brand is in 207 spas and six hotels worldwide. In retail, GlamGlow is on track to be sold in 1,500 to 2,000 retail doors in the U.S. by yearend. It has signed with the EC Scott Group, which works with brands that include Smashbox, Perricone MD and Bliss, to expand its reach in independent specialty stores across the country.
It is internationally where the Dellimores think that GlamGlow has the greatest potential. Sixty percent of the brand’s revenues are already from outside the U.S., but Glenn said that number could increase to as much as 95 percent as GlamGlow spans the globe. GlamGlow could be in as many as 4,000 international retail doors this year. A few of the many international retailers GlamGlow is heading to this year or next are Sephora Brazil, Sephora Canada, Douglas in Germany and Austria, and Sephora China.
GlamGlow’s sales have climbed from $40,000 in 2010, when it was founded through word-of-mouth by Hollywood studio executives and actresses, to $650,000 last year, its first year in retail, to an anticipated $2.5 million to $3 million this year before possibly hitting $10 million next year, according to Glenn Dellimore. “With that type of growth, in five years time, you are looking about a $100 million-plus brand and a major player in the skin care industry,” he said.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion