Men are revealing a lot these days: their feelings. And not about Fantasy Football, for once. After decades of indifference, men have dropped their guard and admitted they care what women think of their looks.
A glance at the latest men’s grooming ads elicits the following range of emotion-led actions from the XY chromosome set: a wink-wink, knee slap, fist pump, wistful sigh, hand over heart — and, increasingly, a purchase. Men’s marketers are trying to spur men to buy grooming products with a string of memorable messages that use either humor, sex or appeal to their confidence (or lack there of). The shift in tone comes as men are opting for a more barbered, clean-cut look — another reason to thank the guys on Madison Avenue, or, in this case, “Mad Men.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"