Men are revealing a lot these days: their feelings. And not about Fantasy Football, for once. After decades of indifference, men have dropped their guard and admitted they care what women think of their looks.
A glance at the latest men’s grooming ads elicits the following range of emotion-led actions from the XY chromosome set: a wink-wink, knee slap, fist pump, wistful sigh, hand over heart — and, increasingly, a purchase. Men’s marketers are trying to spur men to buy grooming products with a string of memorable messages that use either humor, sex or appeal to their confidence (or lack there of). The shift in tone comes as men are opting for a more barbered, clean-cut look — another reason to thank the guys on Madison Avenue, or, in this case, “Mad Men.”
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)