By  on August 14, 2009

Drawing on its 50-year tradition of botanical beauty products, the French beauty firm Yves Rocher opened an eco-friendly hotel and spa, called La Grée des Landes, in its hometown of La Gacilly, France in April. “My father had the idea of building a ‘beauty farm’ modeled after those in Germany or the Nordic countries, says Jacques Rocher, son of Yves and director of sustainable development and prospective for the Groupe Yves Rocher. “It seems logical to have a designated place of well-being, where people can come to relax, escape and breathe with nature, especially while respecting it.” The 3,333-square-foot Botanical Beauty Spa features four modern, stone-walled rooms, where guests can experience treatments using ingredients culled from the surrounding 110 acres of organic plants.


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