PARIS — Coty-owned Lancaster is hoping to bring sun protection into a new era with its latest innovation.
The brand, which bills itself as number one in sun care in the prestige segment in Europe, has developed a new technology that it says protects skin against infrared radiation.
“New research from the past few years highlights that infrared radiation is damaging to the organism,” Lancaster vice president of research and development Olivier Doucet said. He added that the beauty industry had yet to address the issue to any extent, focusing on UVA and UVB protection.
He explained that infrared radiation, by increasing skin temperature, affects enzyme behavior within the skin, thereby impacting its function and generating free radicals, harming collagen and elastin production and damaging DNA.
“No molecule exists that absorbs infrared radiation,” he said.
The group therefore began tests combining various ingredients including reflective minerals that bounce infrared radiation back off the skin.
It uses a combination of ruby powder, titanium dioxide and pearlized pigment to do so, combined with an antioxidant complex to neutralize free radicals.
In tests, the brand found that its new technology protected skin against free radicals 60 percent better than products from competitors, it said.
The new technology, which is in the process of being patented, has been integrated into the brand’s generic sun care offer, renamed Sun Beauty for the occasion.
The 17-stockkeeping-unit line will hit stores throughout Europe, beginning in March.
The regenerated offer includes three new products — SPF 50 facial cream, SPF 30 alcohol-free tanning oil and Bronzing Beauty moisturizing emulsion with pigments, available in three shades.
Retail prices for the new products in the line range from 28 to 30 euros, or $36.65 to $39.27 at current exchange.
Lancaster vice president of international marketing Sophie Martin-Teillard said that, in 2013, the brand will integrate the new technology into its Sun Sport, Sun Age Control and Sun Men lines.
Lancaster sun care does some 90 percent of its business in Europe, according to Martin-Teillard. The remainder stems from the Middle East and South America.
“We are currently registering the products for a launch in China, probably in 2013,” she said.
With Sun Beauty’s tag line “Dare to Tan,” Lancaster hopes to reconcile consumers with the idea that while it is essential to protect the skin, we ultimately all feel healthier and more beautiful with a golden glow. The new tag line appears in a print campaign to feature in June and July magazine issues.
The launch will also be accompanied by an online campaign in France, Spain and Italy in partnership with Web magazine Aufeminin.com in which women share their thoughts about the sun and sun care.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)