What two fashion-beauty characteristics can immediately be tied to one of the world’s most famous celebrities, Lindsay Lohan?
Leggings and a sun-kissed glow, some would say.
Well, Lohan, who is going by “entrepreneur-actress-singer-style icon” these days, has already knocked out a leggings line, 6126, which launched last September to retailers in New York, London and Los Angeles. Now she’s tackling self-tanning, a venture she partnered on with Lorit Simon, a tanning expert who has been tanning Lohan for events and fashion spreads for years.
The self-tanning mist, called Sevin Nyne, is a hybrid of Simon’s own blend but for a mist application rather than an airbrush machine. Sevin Nyne, which are a play on Lohan’s favorite numbers, falls under the newly formed parent Lorit LLC DBA Sevin Nyne, which holds the intellectual property, and will market and distribute the brand. In addition to Lohan and Simon, partners include Shawn Lampman, an investor; Kerry Fitzmaurice, who handles public relations, and Kristi Kaylor, who handles marketing and sales.
Launching a self-tanner seemed natural.
“We always talked about what a fabulous tan it was,” said Kaylor. “It’s not orange and didn’t smell. You could put it on and go. You didn’t have to wait and that smell wasn’t carried with you.”
“I have tried every product on the market and have never found something I loved until I met Lorit,” said Lohan.
Of Lohan’s duties during the development of Sevin Nyne, Kaylor said, “She has been involved every step of the way. Not just the formula but the packaging and what is written on the back of the can. She has an authentic position in the product.”
Originally, Sevin Nyne was to be launched under Stay Gold LLC, a company founded last year for the launch of 6126, along with Kaylor and two others, but those plans were scrapped.
While the active ingredient of the mist is DHA, Kaylor points out that it uses caramel instead of artificial colors to impart a darker hue. “We have taken a more environmental approach so we use caramels for color and chardonnay extracts and gogi berry for the skin. It’s a sugar coconut base so there are no harsh chemicals either.” While tanning results are said to be instant, it takes between two to five hours to get the end look, which lasts four to five days, Kaylor said. The mist, which will sell for $35, does not contain SPF but is stain resistant and sports a black coconut scent, which Kaylor described as a rich, sophisticated, tropical fragrance.
One of Kaylor’s biggest goals is educating consumers on how to best achieve a tan, adding that a Sevin Nyne Web site is slated to launch in about 45 days when products are available April 15 on sephora.com. Product enters Sephora on May 1 for a six-month exclusive.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)