Maria Sharapova has become a co-owner of sun protection brand Supergoop.
The amount of the investment was not revealed, but a spokeswoman for the six-year-old sun care company described it as “significant.” On social media networks starting within the next few weeks and in a broader fall campaign, Sharapova will help spread Supergoop’s message about the critical role of sunscreen in combating skin cancer.
“Tennis has brought me so many incredible partnerships, and I have had the experience of working in design with Nike and working with Tiffany and meeting with Frank Gehry. As I get a little older, I see partnerships in a bit of a different way. I look for partnerships where I see the potential for growth in the years to come,” said Sharapova in Los Angeles, where she was on a shoot for Supergoop. “I’ve been very lucky to make money to live [comfortably] both today and the rest of my life, but to be associated with something that I believe has huge potential in the future and enables you to have a big say, it is really easy for me to work with something like that.”
Supergoop chief executive officer and founder Holly Thaggard underscored that Sharapova’s long-standing dedication to wearing sunscreen makes the 26-year-old athlete an ideal proponent of the brand’s products. “This is the first real opportunity that we have seen that has been such an excellent fit,” she said. “Maria is young. She has an active, healthy lifestyle, and she reaches a broad demographic.”
Sharapova said she sports sunscreen — Supergoop’s Everyday Face & Body Moisturizer, to be specific — when she’s training or in tournaments, but she also doesn’t scrimp on sunscreen when she’s not. “One of the most important keys to this relationship and partnership is the [idea] that you don’t only need sunscreen when you are outdoors and it is 100 degrees outside, but on the days where you are just going to an office and you might only spend 10 minutes outdoors. You still should be wearing sun protection,” she said. “One of the biggest products for us is the City Serum. That’s a product that is not waterproof and that is something that I use when I’m not playing. That’s something that’s become a base for my makeup.”
Taking sunscreen beyond the ways and times it has traditionally been used is a concept that Thaggard believes is catching on. “In the fourth quarter of 2013, I think [our sales] were four times [as big] as the same quarter in 2012. We have seen a lift in those months that are not typically in the high season for sunscreen,” she said. Of Supergoop’s growth overall, Thaggard elaborated, “We’ve had triple-digit average yearly growth for the last six years. We are on track to do the same this year.” Supergoop has around 20 stockkeeping units and is available at Sephora, Nordstrom, QVC and Giggle.
When Sharapova is not busy building brands — in addition to her venture with Supergoop, she is trying to achieve her ambition of turning premium candy line Sugarpova into a lifestyle brand — she’s been preparing for upcoming tennis tournaments.
“I was injured the last part of last year. I missed five or six months. It’s always tough as an athlete to go through rehab and get back into the groove of things. It’s been a slow couple of months, but we have the French Open and Wimbledon coming up, so there’s a lot to look forward to,” she said. “After a tough injury, it’s always nice to be healthy, and it gives you a nice perspective when you are back on the court.”
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion