By  on September 30, 2013

Mr Porter is getting into grooming and will today launch a section dedicated to the category.

The men’s e-tailer, operated by Compagnie Financière Richemont SA’s Net-a-porter, is looking to build out the lifestyle component of the site. Mr Porter will celebrate its third birthday in February and has expanded from ready-to-wear and accessories into home and technology, with limited grooming kits from Aesop.

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