Mr Porter is getting into grooming and will today launch a section dedicated to the category.
The men’s e-tailer, operated by Compagnie Financière Richemont SA’s Net-a-porter, is looking to build out the lifestyle component of the site. Mr Porter will celebrate its third birthday in February and has expanded from ready-to-wear and accessories into home and technology, with limited grooming kits from Aesop.
“It’s the idea of the convenience of a one-stop shop,” said Mario Muttenthaler, director of sales and marketing. The site will carry 83 grooming products from eight brands, including Aesop, Baxter of California, Czech & Speake, D.R. Harris, Le Labo, Malin + Goetz, Perricone MD and Santa Maria Novella.
Retail prices range from about $18 for Baxter of California hair pomade to $650 for a Czech & Speake metallic manicure set in a leather bag. The offering will include moisturizers, shaving accessories, hair-care products, scented candles and fragrances.
Sam Kershaw, accessories buyer at Mr Porter who is also spearheading the grooming category, said there are plans to expand the offering. Heading toward spring and summer, the team will think about items like sun care, hairbrushes and combs.
Curating niche brands for this endeavor — some that are hardly known outside of London, where Mr Porter is headquartered — was intentional for Kershaw. There are a few more commercial brands in the mix, but for the most part, Mr Porter targeted smaller ones.
Asked if grooming will ever become a separate entity for Mr Porter, Muttenthaler said “not for now.”
“We feel that a category [for grooming] works best,” Muttenthaler said. “It complements what we do and it’s just an easy way for our customer to shop. They might buy a McQueen suit, something within technology, and buy a grooming product at the same time.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast