By  on August 8, 2008

This month, French skin care brand SOTHYS will launch Beauty Garden Organic Range. Approved by Ecocert, the five-item line—which includes a makeup remover, toner, face mask, face cream and body lotion—has as its primary ingredients cherry bud, hawthorn and angelica. “The bud is really the life source of the plant, with the highest level of cell division,” says Brenda Gallagher, vice president of national sales and marketing. “The amount of the active ingredient is much more potent than when you take it from an older plant.” Meanwhile, hawthorn acts as an antioxidant, while angelica targets free radicals to help prevent the first signs of aging. Beauty Garden will retail at select spas; prices range from $30 to $52.

AVEENO adds to its Active Naturals line with Intense Relief Repair Cream for the body. Says Alissa Hsu Lynch, group product director for Aveeno, consumers are looking for a product that has healing moisture benefits. To that end, the cream uses Aveeno’s signature colloidal oatmeal formula to lock in moisture, plus pure oat essence to soothe irritated skin and ceramides to help replenish the skin’s moisture barrier. Launching this month in mass retailers, it’s priced at $12. 

AVEDA founder Horst Rechelbacher has unveiled his latest venture, Intelligent Nutrients. A comprehensive lineup of hair, skin and body products, all items are 100 percent organic except for two products made for color-treated hair. Each item in the line features the Intellimune Seed Oil Complex, an antiaging, antioxidant blend of black cumin, pumpkin, red grape, red raspberry and cranberry seeds. Many of the ingredients are grown on Rechelbacher’s 600-acre farm in Wisconsin, the only way he could get the ingredients he wanted for his products, said the entrepreneur during a recent launch event, as the raw materials needed to make formulas such as his are not widely available. Prices start at $5.25 for a chocolate bar and $17 for a lip balm, with most of the hair care items priced in the $35 to $39 range. Distribution will include Barneys New York, Space NK, ABC Carpet and Home and Studio at Fred Segal. Rechelbacher is also working on deals with high-end salon and spa chains, as well as opening freestanding stores in Minneapolis, New York and Toronto.

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