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Nip + Fab, created by Rodial’s Maria Hatzistefanis, recently introduced three products to its problem-solution collection, Fix. Available in select stores at the start of the month, the line will continue to reach scheduled doors throughout November. Featuring updated, more streamlined packaging, the launches — Upper Arm Fix, 365 Body Glow Fix and Stiletto Fix — are designed to be an answer to correcting specific body-care concerns.
The introduction comes just in time for the brand’s move into Ulta stores. “[It is] the ideal destination for Nip + Fab as it offers all the best beauty essentials at competitive prices,” said Hatzistefanis of the retailer. The collection can also be found online at nipandfab.com and ulta.com.
Of the new packaging, Hatzistefanis said, “we’re in the process of updating our whole line so [we] wanted to road test it with these new launches. We wanted to create a new, fun look and this packaging definitely reflects what Nip + Fab is all about.” While not repackaged yet, multiple bestsellers from the full face and body lineup will be made available to Ulta customers such as, the Bust Fix, Tummy Fix and No Needle Fix.
The brand’s first self-tanner, 365 Body Glow Fix, $9.95, will be exclusive to Ulta and features a fast-drying, clear gel formula. Imparting gradual color in four hours, it is safe for use on the face and body and is said to brighten with white tea, and moisturize with vitamin E. Although it will initially only be available in one shade, Hatzistefanis said, “it develops into a really sun-kissed glow, which suits all skin tones, but we may expand the range in the future.” Meanwhile, Stiletto Fix, $9.95, which will be sold at Target and Ulta, will retail for $9.95 and focus on tired legs and feet. The balm contains glycerin to moisturize, peppermint to cool, and allantoin for soothing benefits.
The Upper Arm Fix, which is exclusive to Target, aims to lessen gym visits by claiming to define the appearance of the upper arm. The formula, $12.95, contains ingredients like blue lotus flower to improve circulation and tone as well as a proprietary ingredient blend designed to rejuvenate skin by amplifying the body’s natural peeling process.
To reach its target demographic of women 25 through 45, the brand plans to utilize sampling, selective print advertising and a full public relations campaign. Although the company would not talk numbers, industry insiders estimate the three newest offers could generate $2 million in their first year at retail. “Nip + Fab is designed as a range that offers targeted beauty fixes at affordable prices,” said Hatzistefanis.