By  on July 17, 2009

Origins has a new vibe.

Nearly two decades after its launch, the division of the Estée Lauder Cos. Inc. is reasserting its early-Nineties identity as a high-performance, naturally based, ecologically friendly brand. In-store merchandising units are being reorganized to make shopping easier and more pleasurable. More importantly, since the arrival of Jane Lauder as senior vice president and general manager a year ago, Origins has found a new groove for its product advertising. One of the challenges faced by the skin care industry in general involves convincing consumers that natural products are every bit as effective as laboratory formulations. The new slogan for Origins is “Powered by Nature, Proven by Science.”

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