Eco-friendly French skin care firm Patyka is opening its first store in the U.S. next month, a 450-square-foot outpost that will be located in Manhattan’s West Village.
“The idea is to combine organic and luxury,” Andrew Corrie, president of New York-based Patyka USA, said of the Ecocert-certified brand’s positioning.
In addition to showcasing the brand’s 50-plus face care products; body oils, creams and washes, and fragrances (priced from $32 to $59), the new space, at 33 Carmine Street, will have a room for facial treatments and a cosmetics consultation area.
In a twist on going green, the store also will offer recycling services for empty and used Patyka bottles, as well as a redemption credit toward purchases.
Paris-based Patyka, a six-year-old brand whose name means apothecary in Hungarian, markets products designed for different skin types, including dry or sensitive and combination or normal skin. Formulations are produced in Lyon, France, and the firm bills its Organic Face and Body Serum, $59 for 50 ml., as its signature product.
The New York location, which could do $500,000 in sales next year, will be Patyka’s second freestanding store; it also has one in Paris.
As its new store approaches completion, Patyka USA is rolling out this month a 12-item line of face, bath and body care products called the Family range. Priced from $12, for the fair trade-sourced, 90-g. Shea Butter, to $19, for the Crème Visage Bio face cream, the Family range is intended to be more accessibly priced than the brand’s existing products. A number of the 250-ml. cleansers and shower gels are priced at $14 or $15.
Additionally, Patyka introduced in June a premium-priced line called Biokaliftin, which is positioned as an organic cosmeceuticals line, noted Corrie. The five-item range, which includes a mask, cleansing milk, eye cream, night serum and face cream, ranges in price from $42 for the 100-ml. Démaquillant Intense cleansing milk to $159 for the 15-ml. Elixir Nuit Réparateur.
Patyka was launched in the U.S. in 2005 and is now carried at more than 40 specialty stores, independent boutiques and apothecaries in North America, including New London Pharmacy and Steven Alan in New York. Corrie, a native Brit who opened a home furnishings boutique, called Ochre, on Thompson Street in SoHo earlier this year, also has set up an in-store Patyka boutique there.
With the new Family range, Patyka USA executives are looking to expand distribution of the brand to “cooler, hipper shops in New York and Los Angeles,” said brand manager Don Kim. “It has a funky, edgy look,” he said, pointing to the bottles’ bright green color and stark, colorful graphics.
Distribution of the Family range could top 100 doors by yearend, according to Corrie, and plans call for the addition of five baby products, as well as hair care items, to the line.
Ongoing initiatives at the brand, which could generate wholesale sales of $600,000 in the U.S. next year, according to sources, include packaging changes such as using squeeze tops instead of pumps with metal parts. Also, bottles made of recycled polyethylene terephthalate, instead of glass, have been employed to save weight in shipping.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)