Eco-friendly French skin care firm Patyka is opening its first store in the U.S. next month, a 450-square-foot outpost that will be located in Manhattan’s West Village.
“The idea is to combine organic and luxury,” Andrew Corrie, president of New York-based Patyka USA, said of the Ecocert-certified brand’s positioning.
In addition to showcasing the brand’s 50-plus face care products; body oils, creams and washes, and fragrances (priced from $32 to $59), the new space, at 33 Carmine Street, will have a room for facial treatments and a cosmetics consultation area.
In a twist on going green, the store also will offer recycling services for empty and used Patyka bottles, as well as a redemption credit toward purchases.
Paris-based Patyka, a six-year-old brand whose name means apothecary in Hungarian, markets products designed for different skin types, including dry or sensitive and combination or normal skin. Formulations are produced in Lyon, France, and the firm bills its Organic Face and Body Serum, $59 for 50 ml., as its signature product.
The New York location, which could do $500,000 in sales next year, will be Patyka’s second freestanding store; it also has one in Paris.
As its new store approaches completion, Patyka USA is rolling out this month a 12-item line of face, bath and body care products called the Family range. Priced from $12, for the fair trade-sourced, 90-g. Shea Butter, to $19, for the Crème Visage Bio face cream, the Family range is intended to be more accessibly priced than the brand’s existing products. A number of the 250-ml. cleansers and shower gels are priced at $14 or $15.
Additionally, Patyka introduced in June a premium-priced line called Biokaliftin, which is positioned as an organic cosmeceuticals line, noted Corrie. The five-item range, which includes a mask, cleansing milk, eye cream, night serum and face cream, ranges in price from $42 for the 100-ml. Démaquillant Intense cleansing milk to $159 for the 15-ml. Elixir Nuit Réparateur.
Patyka was launched in the U.S. in 2005 and is now carried at more than 40 specialty stores, independent boutiques and apothecaries in North America, including New London Pharmacy and Steven Alan in New York. Corrie, a native Brit who opened a home furnishings boutique, called Ochre, on Thompson Street in SoHo earlier this year, also has set up an in-store Patyka boutique there.
With the new Family range, Patyka USA executives are looking to expand distribution of the brand to “cooler, hipper shops in New York and Los Angeles,” said brand manager Don Kim. “It has a funky, edgy look,” he said, pointing to the bottles’ bright green color and stark, colorful graphics.
Distribution of the Family range could top 100 doors by yearend, according to Corrie, and plans call for the addition of five baby products, as well as hair care items, to the line.
Ongoing initiatives at the brand, which could generate wholesale sales of $600,000 in the U.S. next year, according to sources, include packaging changes such as using squeeze tops instead of pumps with metal parts. Also, bottles made of recycled polyethylene terephthalate, instead of glass, have been employed to save weight in shipping.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion