NEW NOAH: Noah's Naturals, which launched in the mass market last year in Wal-Mart stores, is changing its approach. The company is taking its three subbrands (It's All Good, Heal Thyself and Honest to Goodness) and putting them under the brand Noah's Natural's. About 26 products make up the new line, 10 of which contain between 70 and 95 percent organic ingredients. The company's items will continue to be sold in Wal-Mart, along with a host of other natural brands, including Alba, Avalon and Burt's Bees, which is entering Wal-Mart for the first time next year. Wal-Mart's new natural set is said to be about 8 feet.
OPTION OUT: Skin care brand Olay is aiming to take the confusion out of the plethora of options in the skin care aisle with the launch of OlayForYou.com. The site uses "virtual conversation" technology, according to the company, where women can enter in their skin care concerns, receive recommendations on related products, learn how to use each product and print a list to take to the store or be directed to a list of Web sites where the products can be purchased. The site goes live in January.
GARNIER EXPLOSION: Garnier is launching new products in its hair care, hair color and skin care franchises for 2008. Within hair care, the brand is launching the Garnier Fructis Strength & Repair collection, which includes a shampoo, conditioner, a nourishing Melting Masque and a Deep Conditioner 3 Minute Masque. Also coming in hair care is Garnier Fructis Shine Burst Shampoo and Conditioner, items targeting consumers looking for ultimate shine. Skin care launches run the gamut with five entries rounding out the Garnier Nutritioniste line, including Skin Renew Overnight Regenerating Cream, Nutri-Pure Daily Exfoliating Gel Cleanser, Skin Renew Anti-Sun-Damage Daily Moisture Lotion with SPF 28, Garnier Nutritioniste Ultra-Lift Glow Anti-Wrinkle Firming Moisture Cream with SPF 15 and Ultra-Lift Daily Targeted Deep Wrinkle Treatment. In hair color, Garnier Nutrisse is aiming to make shopping easier by adding larger, clearer hair color swatches to side panels and by making shade descriptors available in English and Spanish. Nutrisse is also folding in 100% Color into its portfolio, a line that was once a stand-alone Garnier hair color brand. ALOHA POWER: H. Maloha, one of the few skin care companies using Hawaiian astaxanthin in topical antiaging treatments, has found that the naturally occurring pigment and antioxidant (which is used in its bionutrient face serum) measures up to some of beauty's leading ingredients. Astaxanthin, according to the company, has been shown to be 800 times stronger than CoQ10, 550 times stronger than green tea, 75 times stronger than alpha lipoic acid and 6,000 times stronger than vitamin C.
FARM FRESH: Dr. Bronner's Magic Soaps assures that beginning this month, all major ingredients in its soaps will come from certified fair trade and organic sources, including organic coconut, palm and olive oil, which account for more than 95 percent of the company's raw material purchases.
LOGICS LOOKOUT: In order to blossom with its own identity, professional hair care brand Logics is becoming a separate business unit under the Matrix umbrella. Matrix, which counts Biolage and Curl Life as its major brands, "is the brand for every stylist," whereas Logics has a more premium and artistic positioning. Cedric Fort, formerly of Kerastase in Mexico, has been named vice president, general manager of Logics. Elisa Delarm is the senior director of marketing for Logics.
RED-CARPET READY AT HOME: Kinara Skin Care Clinic and Spa is introducing its signature red-carpet facial beyond the doors of its nearly four-year-old West Hollywood, Calif., location. Next year, a home treatment facial kit will hit around 40 specialty stores, Internet retailers and luxury and medi-spas. Housed in red, white and black packaging, the kit consists of a 4-oz. peel, a 4-oz. neutralizer, a 5-oz. mask, a brush and a small bowl. Developed by Kinara co-owner and aesthetician Olga Lorencin-Northrup, who has prepped the faces of marquee celebrities such as Halle Berry and Naomi Watts for red-carpet strolls, the spa's professional in-house red-carpet facial costs $150 a pop and takes some 55 minutes. The home kit is priced at $95, and users can finish three treatment steps in less than 20 minutes. The red-carpet facial kit is the first of three kits Kinara has planned. The second launch is slated for the end of 2008.
MARIONNAUD PLANS: Marionnaud Parfumeries wants to make its customers feel special. In January, the French perfumery chain will introduce a new advertising campaign with the tag line: "Ce qui est unique chez nous, c'est vous," (or, "What makes us unique is you."). The yearlong campaign, which was created by Publicis Dialog, will comprise print advertising and point of sale materials featuring silk-screen-like etchings of a woman's profile. Variations of the ad will appear depending on the time of year. In January, for example, it will focus on New Year's resolutions, while Valentine's Day will be the theme for February. In other Marionnaud news, the company announced plans to renovate 60 of its salons and boutiques in 2008, plus relaunch its online store.COSMETIC LIBRARY: A search for cosmetic surgery yields 45 million hits on Google. In the midst of that virtual information deluge, the online portal TheSoCalCosmeticNework.com has emerged. The Web site seeks to cull info on the latest spa treatments, surgeries, plastic surgeons and cosmetic dentists across Los Angeles, Orange County and San Diego in one virtual place. The site's founder and chief executive officer, Michael Balducci, stated the idea was to cut down on research time generally required before going under the knife. He said in a statement, "One can simply contact any business of choice by the click of their mouse on what is essentially a one-page billboard of top cosmetic businesses located on either the Los Angeles, Orange or San Diego County pages." Developed in 2006, The SoCal Cosmetic Network is a third-party, nonbiased network for Southern California.
MEDSPAS GRABS SOUTH SEAS: MedSpas of America Inc. has signed a letter of intent to purchase South Seas Spa, a manufacturer and distributor of luxury skin care products in North America. South Seas Spa skin care was created in 2006 by U.S. pharmacist Renée Mills, who during her travels to the South Pacific found that fruit, nuts and flowers grown there were mostly used to protect skin. The deal, according to Paul Smith, MedSpas' chief executive, positions its Natural Renu division to "expand its offerings and control its distribution in the online market as well as the retail-based national day, resort and medical spas." The acquisition may also allow the company to enter new sales channels in the European, Asian and Latin American markets, according to a company release.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)