NEW NOAH: Noah's Naturals, which launched in the mass market last year in Wal-Mart stores, is changing its approach. The company is taking its three subbrands (It's All Good, Heal Thyself and Honest to Goodness) and putting them under the brand Noah's Natural's. About 26 products make up the new line, 10 of which contain between 70 and 95 percent organic ingredients. The company's items will continue to be sold in Wal-Mart, along with a host of other natural brands, including Alba, Avalon and Burt's Bees, which is entering Wal-Mart for the first time next year. Wal-Mart's new natural set is said to be about 8 feet.
OPTION OUT: Skin care brand Olay is aiming to take the confusion out of the plethora of options in the skin care aisle with the launch of OlayForYou.com. The site uses "virtual conversation" technology, according to the company, where women can enter in their skin care concerns, receive recommendations on related products, learn how to use each product and print a list to take to the store or be directed to a list of Web sites where the products can be purchased. The site goes live in January.
GARNIER EXPLOSION: Garnier is launching new products in its hair care, hair color and skin care franchises for 2008. Within hair care, the brand is launching the Garnier Fructis Strength & Repair collection, which includes a shampoo, conditioner, a nourishing Melting Masque and a Deep Conditioner 3 Minute Masque. Also coming in hair care is Garnier Fructis Shine Burst Shampoo and Conditioner, items targeting consumers looking for ultimate shine. Skin care launches run the gamut with five entries rounding out the Garnier Nutritioniste line, including Skin Renew Overnight Regenerating Cream, Nutri-Pure Daily Exfoliating Gel Cleanser, Skin Renew Anti-Sun-Damage Daily Moisture Lotion with SPF 28, Garnier Nutritioniste Ultra-Lift Glow Anti-Wrinkle Firming Moisture Cream with SPF 15 and Ultra-Lift Daily Targeted Deep Wrinkle Treatment. In hair color, Garnier Nutrisse is aiming to make shopping easier by adding larger, clearer hair color swatches to side panels and by making shade descriptors available in English and Spanish. Nutrisse is also folding in 100% Color into its portfolio, a line that was once a stand-alone Garnier hair color brand. ALOHA POWER: H. Maloha, one of the few skin care companies using Hawaiian astaxanthin in topical antiaging treatments, has found that the naturally occurring pigment and antioxidant (which is used in its bionutrient face serum) measures up to some of beauty's leading ingredients. Astaxanthin, according to the company, has been shown to be 800 times stronger than CoQ10, 550 times stronger than green tea, 75 times stronger than alpha lipoic acid and 6,000 times stronger than vitamin C.
FARM FRESH: Dr. Bronner's Magic Soaps assures that beginning this month, all major ingredients in its soaps will come from certified fair trade and organic sources, including organic coconut, palm and olive oil, which account for more than 95 percent of the company's raw material purchases.
LOGICS LOOKOUT: In order to blossom with its own identity, professional hair care brand Logics is becoming a separate business unit under the Matrix umbrella. Matrix, which counts Biolage and Curl Life as its major brands, "is the brand for every stylist," whereas Logics has a more premium and artistic positioning. Cedric Fort, formerly of Kerastase in Mexico, has been named vice president, general manager of Logics. Elisa Delarm is the senior director of marketing for Logics.
RED-CARPET READY AT HOME: Kinara Skin Care Clinic and Spa is introducing its signature red-carpet facial beyond the doors of its nearly four-year-old West Hollywood, Calif., location. Next year, a home treatment facial kit will hit around 40 specialty stores, Internet retailers and luxury and medi-spas. Housed in red, white and black packaging, the kit consists of a 4-oz. peel, a 4-oz. neutralizer, a 5-oz. mask, a brush and a small bowl. Developed by Kinara co-owner and aesthetician Olga Lorencin-Northrup, who has prepped the faces of marquee celebrities such as Halle Berry and Naomi Watts for red-carpet strolls, the spa's professional in-house red-carpet facial costs $150 a pop and takes some 55 minutes. The home kit is priced at $95, and users can finish three treatment steps in less than 20 minutes. The red-carpet facial kit is the first of three kits Kinara has planned. The second launch is slated for the end of 2008.
MARIONNAUD PLANS: Marionnaud Parfumeries wants to make its customers feel special. In January, the French perfumery chain will introduce a new advertising campaign with the tag line: "Ce qui est unique chez nous, c'est vous," (or, "What makes us unique is you."). The yearlong campaign, which was created by Publicis Dialog, will comprise print advertising and point of sale materials featuring silk-screen-like etchings of a woman's profile. Variations of the ad will appear depending on the time of year. In January, for example, it will focus on New Year's resolutions, while Valentine's Day will be the theme for February. In other Marionnaud news, the company announced plans to renovate 60 of its salons and boutiques in 2008, plus relaunch its online store.COSMETIC LIBRARY: A search for cosmetic surgery yields 45 million hits on Google. In the midst of that virtual information deluge, the online portal TheSoCalCosmeticNework.com has emerged. The Web site seeks to cull info on the latest spa treatments, surgeries, plastic surgeons and cosmetic dentists across Los Angeles, Orange County and San Diego in one virtual place. The site's founder and chief executive officer, Michael Balducci, stated the idea was to cut down on research time generally required before going under the knife. He said in a statement, "One can simply contact any business of choice by the click of their mouse on what is essentially a one-page billboard of top cosmetic businesses located on either the Los Angeles, Orange or San Diego County pages." Developed in 2006, The SoCal Cosmetic Network is a third-party, nonbiased network for Southern California.
MEDSPAS GRABS SOUTH SEAS: MedSpas of America Inc. has signed a letter of intent to purchase South Seas Spa, a manufacturer and distributor of luxury skin care products in North America. South Seas Spa skin care was created in 2006 by U.S. pharmacist Renée Mills, who during her travels to the South Pacific found that fruit, nuts and flowers grown there were mostly used to protect skin. The deal, according to Paul Smith, MedSpas' chief executive, positions its Natural Renu division to "expand its offerings and control its distribution in the online market as well as the retail-based national day, resort and medical spas." The acquisition may also allow the company to enter new sales channels in the European, Asian and Latin American markets, according to a company release.
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge
Jewelry label @alisonlou has made a name for itself with fine jewelry that speaks to the Millennial market. Now @twallz21 reports that the label is bringing those playful ideas to a new affordable line of lucite hoops with the launch of Loucite by Alison Lou. Here’s a look from the line modeled by @emrata. #wwdaccessories
@sarahjessicaparker and @gilt are teaming up on a bridal ready-to-wear line. Tomorrow, Parker will launch SJP by Sarah Jessica Parker Bridal — and as part of the launch, Gilt will offer 15 exclusive styles from the SJP by Sarah Jessica Parker footwear collection that were designed to complement the new line. Made out of 10 styles, the line is designed for a variety of occasions, from bridal showers to receptions. Get more details on WWD.com #wwdfashion