NEW NOAH: Noah's Naturals, which launched in the mass market last year in Wal-Mart stores, is changing its approach. The company is taking its three subbrands (It's All Good, Heal Thyself and Honest to Goodness) and putting them under the brand Noah's Natural's. About 26 products make up the new line, 10 of which contain between 70 and 95 percent organic ingredients. The company's items will continue to be sold in Wal-Mart, along with a host of other natural brands, including Alba, Avalon and Burt's Bees, which is entering Wal-Mart for the first time next year. Wal-Mart's new natural set is said to be about 8 feet.
OPTION OUT: Skin care brand Olay is aiming to take the confusion out of the plethora of options in the skin care aisle with the launch of OlayForYou.com. The site uses "virtual conversation" technology, according to the company, where women can enter in their skin care concerns, receive recommendations on related products, learn how to use each product and print a list to take to the store or be directed to a list of Web sites where the products can be purchased. The site goes live in January.
GARNIER EXPLOSION: Garnier is launching new products in its hair care, hair color and skin care franchises for 2008. Within hair care, the brand is launching the Garnier Fructis Strength & Repair collection, which includes a shampoo, conditioner, a nourishing Melting Masque and a Deep Conditioner 3 Minute Masque. Also coming in hair care is Garnier Fructis Shine Burst Shampoo and Conditioner, items targeting consumers looking for ultimate shine. Skin care launches run the gamut with five entries rounding out the Garnier Nutritioniste line, including Skin Renew Overnight Regenerating Cream, Nutri-Pure Daily Exfoliating Gel Cleanser, Skin Renew Anti-Sun-Damage Daily Moisture Lotion with SPF 28, Garnier Nutritioniste Ultra-Lift Glow Anti-Wrinkle Firming Moisture Cream with SPF 15 and Ultra-Lift Daily Targeted Deep Wrinkle Treatment. In hair color, Garnier Nutrisse is aiming to make shopping easier by adding larger, clearer hair color swatches to side panels and by making shade descriptors available in English and Spanish. Nutrisse is also folding in 100% Color into its portfolio, a line that was once a stand-alone Garnier hair color brand. ALOHA POWER: H. Maloha, one of the few skin care companies using Hawaiian astaxanthin in topical antiaging treatments, has found that the naturally occurring pigment and antioxidant (which is used in its bionutrient face serum) measures up to some of beauty's leading ingredients. Astaxanthin, according to the company, has been shown to be 800 times stronger than CoQ10, 550 times stronger than green tea, 75 times stronger than alpha lipoic acid and 6,000 times stronger than vitamin C.
FARM FRESH: Dr. Bronner's Magic Soaps assures that beginning this month, all major ingredients in its soaps will come from certified fair trade and organic sources, including organic coconut, palm and olive oil, which account for more than 95 percent of the company's raw material purchases.
LOGICS LOOKOUT: In order to blossom with its own identity, professional hair care brand Logics is becoming a separate business unit under the Matrix umbrella. Matrix, which counts Biolage and Curl Life as its major brands, "is the brand for every stylist," whereas Logics has a more premium and artistic positioning. Cedric Fort, formerly of Kerastase in Mexico, has been named vice president, general manager of Logics. Elisa Delarm is the senior director of marketing for Logics.
RED-CARPET READY AT HOME: Kinara Skin Care Clinic and Spa is introducing its signature red-carpet facial beyond the doors of its nearly four-year-old West Hollywood, Calif., location. Next year, a home treatment facial kit will hit around 40 specialty stores, Internet retailers and luxury and medi-spas. Housed in red, white and black packaging, the kit consists of a 4-oz. peel, a 4-oz. neutralizer, a 5-oz. mask, a brush and a small bowl. Developed by Kinara co-owner and aesthetician Olga Lorencin-Northrup, who has prepped the faces of marquee celebrities such as Halle Berry and Naomi Watts for red-carpet strolls, the spa's professional in-house red-carpet facial costs $150 a pop and takes some 55 minutes. The home kit is priced at $95, and users can finish three treatment steps in less than 20 minutes. The red-carpet facial kit is the first of three kits Kinara has planned. The second launch is slated for the end of 2008.
MARIONNAUD PLANS: Marionnaud Parfumeries wants to make its customers feel special. In January, the French perfumery chain will introduce a new advertising campaign with the tag line: "Ce qui est unique chez nous, c'est vous," (or, "What makes us unique is you."). The yearlong campaign, which was created by Publicis Dialog, will comprise print advertising and point of sale materials featuring silk-screen-like etchings of a woman's profile. Variations of the ad will appear depending on the time of year. In January, for example, it will focus on New Year's resolutions, while Valentine's Day will be the theme for February. In other Marionnaud news, the company announced plans to renovate 60 of its salons and boutiques in 2008, plus relaunch its online store.COSMETIC LIBRARY: A search for cosmetic surgery yields 45 million hits on Google. In the midst of that virtual information deluge, the online portal TheSoCalCosmeticNework.com has emerged. The Web site seeks to cull info on the latest spa treatments, surgeries, plastic surgeons and cosmetic dentists across Los Angeles, Orange County and San Diego in one virtual place. The site's founder and chief executive officer, Michael Balducci, stated the idea was to cut down on research time generally required before going under the knife. He said in a statement, "One can simply contact any business of choice by the click of their mouse on what is essentially a one-page billboard of top cosmetic businesses located on either the Los Angeles, Orange or San Diego County pages." Developed in 2006, The SoCal Cosmetic Network is a third-party, nonbiased network for Southern California.
MEDSPAS GRABS SOUTH SEAS: MedSpas of America Inc. has signed a letter of intent to purchase South Seas Spa, a manufacturer and distributor of luxury skin care products in North America. South Seas Spa skin care was created in 2006 by U.S. pharmacist Renée Mills, who during her travels to the South Pacific found that fruit, nuts and flowers grown there were mostly used to protect skin. The deal, according to Paul Smith, MedSpas' chief executive, positions its Natural Renu division to "expand its offerings and control its distribution in the online market as well as the retail-based national day, resort and medical spas." The acquisition may also allow the company to enter new sales channels in the European, Asian and Latin American markets, according to a company release.
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)
The @cfda has shifted the dates of #NYFW, with Men’s showing on February 5 through February 7, and Women’s will directly follow, running from February 8 through 14. The preliminary schedule will be released on the CFDA’s web site in the next few days, but Mark Beckham, VP of marketing for the CFDA, revealed that @rafsimons will be back to close the men’s-specific part of the week with a show on February 7 #wwdfashion (📷: Kelly Taub)
@ferragamo is introducing a new space dedicated to the development of women’s and men’s leather good samples. The laboratory, which is created eco-friendly materials and designed to reduce the environmental impact of the manufacturing processes, will allow the company to expand its accessories offering through traditional artisanal approaches. #wwdfashion (📷: @aitorrosasphoto)
How does a “regular, degular, schmegular” girl from the Bronx, N.Y., become a Grammy-nominated artist with a certified platinum record in less than a year? Call it the @iamcardib come up. The 25-year-old has become a musical sensation, and the fashion world is taking note. “If I could describe her style I would say drama. She’s really into the dramatics,” says Cardi B’s stylist @kollincarter. See how Carter styles her bold and out there looks with the link in bio. #wwdfashion
“There is no formula. There is no guideline. I can watch Ted Talks all day, but there is no one who can advise me on exactly what it is I should be doing,” said @ronniefieg, CEO of @kith, in an interview with WWD’s @ariahughes at the brand’s new SoHo office in Manhattan. Head to WWD.com to see how Fieg went from hanging out in shoe stockrooms at 13 to building his own business. #wwdfashion (📷: @weston.wells)
@fearofgod and @maxfieldla have teamed up on a pop-up installation. The store, located in the gallery space across from Maxfield’s Melrose Ave location, is the site of the brand’s House of God pop-up in which Fear of God founder @jerrylorenzo has created a church-inspired installation. A dozen vintage church pews sit in front of an LED screen playing 90s gospel singers in an effort to re-create an environment akin to a Southern Baptist Church, Lorenzo explained. Read more about the pop-up on WWD.com #wwdfashion (📷: Jennifer Johnson)
Known for his sleek, sophisticated American glamour, Norman Norell is the subject of an upcoming exhibition at @fitnyc. “Norell: Dean of American Fashion,” which runs from February 9 through April 14, will feature approximately 100 ensembles and accessories. His best work is exemplified by the designer’s glittering “mermaid” gowns frosted with thousands of hand-sewn sequins – like the one pictured. (📷: William Helburn) #wwdfashion
For pre-fall 2018, @balmain didn’t let go of the glitz. A crystal embroidered baseball jacket priced at around $40,000 hangs in the “couture” section of the brand’s first men’s pre-collection. Sporting the words “Balmain Army” across the back, the item took around two months to make. “When it was completed, it was like Christmas, it was like, ‘It’s done, it’s exactly what I wanted,’” said Balmain’s creative director @olivier_rousteing during a tour of the collection in a Paris showroom on Monday. #wwdfashion