Space NK is looking to crank up its fragrance business with the introduction this fall of five namesake scents.
The initiative will include the relaunch of the U.K.-based retailer’s existing Laughter scent as well as the launch of four new women’s fragrances, called Champaca, Jasamber, Tuberoli and Santalrosa, which were inspired by the travels of the firm’s founder, Nicky Kinnaird.
Laughter, a unisex scent originally introduced in 1999, is being relaunched in October to mark the 15th anniversary of the beauty chain, which opened its first store in London’s Covent Garden in 1993. The four new scents will also bow in October.
“Laughter has been synonymous with Space NK as a brand,” Kinnaird said of the scent, which was inspired by the Belfast, Ireland-born retailer’s time spent in Spain when she was growing up. “It’s our iconic, signature fragrance.”
While Space NK has had previous private label fragrances, the five scents for fall — and accompanying ancillary collections — are part of a new, “clean” focus by the chain, according to Kinnaird. And by this she means free of parabens, sulfates, petrolatum, glycols, mineral oil, silicones, synthetic colors and other chemical compounds.
“We have had other private label scents,” said Kinnaird, “but now the focus is on clean products — particularly with the clean formulations. That’s where we want to go as a company.”
For Kinnaird, private label is a way to “fill in the gaps” within the Space NK product assortment, which comprises between 60 and 65 brands. While she wouldn’t discuss sales figures, about 15 percent of the chain’s total business, which could exceed $90 million by yearend, according to industry sources, is generated by private label. Existing Space NK scents, such as Compelling, Soulful, Enrapture and Seduction will be phased out to make room for the fall arrivals.
Fragrances only account for about 10 percent of Space NK’s total sales, but skin care generates the largest share, 40 percent, and color cosmetics makes up about 30 percent of the business. Hair care and other categories make up the balance of revenues.
The new iteration of the Laughter scent, which will be available in eau de toilette and eau de parfum versions priced at $80 and $95, respectively, has been repackaged in 50-ml. bottles designed by Fabien Baron. The fragrance, which was originally blended by perfumer Christopher Sheldrake, mixes top notes of bergamot, grapefruit and lime with juniper berry, angelica root, verbena, rosemary, fennel and coriander and a base of patchouli, amber, musk and ginger.
Seven ancillary products will accompany the Laughter scents, including body cream and lotion, hand wash and lotion, shower gel, bath oil and a candle. They will be priced between $32 for the 300-ml. hand items and $65 for the 200-ml. body cream and candle.
Baron also designed the packaging for the Champaca, Jasamber, Tuberoli and Santalrosa eaux de toilette, each of which comes in a 50-ml. bottle priced at $70.
Champaca, which is named for the Asian flower, was inspired by Kinnaird’s travels to Rajasthan, India, and features a spicy, floral, woody structure that was composed by perfumer Azzi Glasser. Jasamber, a combination of the words jasmine and amber, was inspired by Lapland, in Finland, and has a citrus-woody makeup constructed by Robertet.
Tuberoli (tuberose and neroli), takes its inspiration from Rome and its white flower accords and notes of blackcurrant and peach were blended by Sheldrake. He also mixed Santalrosa (santal, or sandalwood, and rose), which was inspired by Hakone, Japan, in the foothills of Mount Fuji. Its floral top notes and woody heart are blended with a base of heliotrope, vanilla and musk.
Each of the four new scents will be accompanied by a shower gel, body lotion, bath oil, a bath tablet set and votive candles. The ancillary lines are priced between $28 for eight bath tablets and $70 for four votive candles.
For holiday, an assortment of 17 gift and sampler sets ($32 to $225) featuring miniature versions of all five scents, along with the ancillaries, will be introduced in late October.
Industry sources estimate the fragrance collections could combine to generate $5 million in first-year retail sales volume.
Initial plans call for the fragrances to be carried only at Space NK, which currently has 58 locations in the U.K. The chain also has four stores in the U.S.; will open leased-space, in-store shops at nine Bloomingdale’s locations beginning in November, as reported, and anticipates opening five more stores in the U.K. this fall.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews