By and  on June 1, 2009

Financial analysts point to the mass market channel, accessibly priced treatment products, the men’s grooming category and emerging markets as some of the bright spots on the horizon for L’Oréal, which reported 2008 sales of 17.54 billion euros, or $25.81 billion at average exchange.

While those revenues — which were generated in part as worldwide financial markets were in upheaval and consumers, in response, clamped shut their pocketbooks — represented a 2.8 percent year-over-year increase, it was a relatively weak year for the company and exposed potential wrinkles in its setup. These were namely exposure to the luxury goods and salon sectors, which were particularly impacted by weakened consumer confidence. Mature beauty markets also proved problematic. North America, for instance, generated sales that slid 6.6 percent and Western Europe’s grew by less than 2 percent in 2008.

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