By  on February 6, 2009

NEW YORK — The dour economy could have an upside for mass market bath departments. Mass merchants said one category where they see shoppers trading down to mass stores from specialty shops is in bath products, including everything from soaps to body sprays.

Data from ACNielsen supports that theory and reveals sales for the 52 weeks, ended Dec. 27, show the category personal soap-bath needs increased 3.1 percent to just over $2 billion, up from $1.94 billion.

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