By  on August 13, 2010

Wholearth, a nascent, organic fragrance and bath and body care line, has rocketed out of the gate after launching on ShopNBC in June and reappearing four times on the TV shopping network last weekend.

Developed and marketed by Danny Seo and New York-based Boom LLC, Wholearth made an initial debut at, which went live around the beginning of the year.

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