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10 New Lip Colors for National Lipstick Day

WWD takes a moment to celebrate the many prettifying powers of great lip color, as seen on the fall runways.

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July 29 is National Lipstick Day, a time to celebrate the many prettifying powers of great lip color. Instead of slipping into nostalgia, we’re looking forward — to fall. The runways revealed a brilliant mix of colors and textures — from matte bold blues to satin scarlets. Here, we’ve taken 10 of the most gorgeous fall lip looks (created by the biggest makeup artists in fashion) and paired them with the season’s hottest launches.

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