Created by Suja Juice cofounder, Annie Lawless, the line of natural cosmetics is launching with eight matte liquid lipsticks.
More than a novelty, the Frozen capsules are wearable, full-face assortments exclusively launching on QVC.
Sally Beauty wants a bigger slice of the color cosmetics category. Collab could deliver as much as $30 million in sales to Sally’s burgeoning beauty business.
The terms of the deal were not disclosed.
The brand is also betting big on primers.
Individualism and graphic looks were key in Milan
Kohl’s to launch the limited-edition collection in October with a full-force effort.
Tribe Dynamics reported the value at $126.2 million, a 65 percent increase from July 2016.
Brand seeks to build its retail footprint.